Direct e-mail marketing involves a structured strategy. A once and done send works only when you deliver to the right person at the right time and that’s rarely a formula for success. Your clients and potential customers are constantly receiving hundreds of emails; as a result it’s increasingly difficult for you to stand out. When building successful relationships , it helps to know who your customer is, what they want, and when they want it.
Finding the time to set up a structured strategy, analyzing the feedback and data gathered from your sends and then refining your message, is difficult in today’s business world. It takes time and effort to send your message via multiple media and delivering a more personalized message to your target audience. Think of WayCoolEmail as your e-mail marketing partner to help relieve these time and organizational issues. We can work directly with you to handle any or all of your e-mail marketing needs.
Most companies have their information in so many different locations. You can streamline the first step in building a reliable list by utilizing our personnel to organize and clean up your contact information.
Our staff can build customized forms that you will add to your website in order to collect more detailed information regarding the needs of site visitors. We can even email these forms to a targeted client list which allows your company to zero in on the buying habits and needs of the recipient. These responses are then applied to your lists and organized by client needs
Most companies have a diverse group of products and services that do not fit into the “one size fits all” category. By working with our staff, you can organize your contacts and categorize them in a way that your sends target only the customers that have interest in specific groups of products or services. This allows you to streamline your sends to reach customers with a stated need.
Personalization is much more than starting your marketing message with the recipient’s first name. It requires knowing their purchasing history and what types of products and services they will be interested in for future purchases. We will build customized data sets that match your customers purchasing habits then set up scheduled sends that match the appropriate criteria.
The WayCoolEmail staff will examine the statistical results of single and multiple sends then adjust your datasets to more accurately define future campaigns. Utilizing this information will result in an even more targeted message which will impress your customers by showing them that you understand their needs.
By utilizing the ever evolving information gathered from building targeted lists and datasets, we can add this knowledge to your internal client management system.